Which one is better?
This is a common question which arises in the minds of many advertisers.
It seems the UI (User Interface) for Facebook has been tailored toward a more user-friendly experience, allowing users to easily navigate through to tailored adverts with a simple click of a button.
Facebook also has an incredibly strong algorithym allowing data to be collected about the audience and optimising the advert as time goes on. This is a neat tool for entry level advertisers to start generating ads without too much knowledge of how adverts run.
Facebook includes very unique targeting, multiple point behaviour targeting allowing advertisers to pinpoint their demographics by their interests, location and title.
Google happens to be the largest search engine in the world, with over 90% being of the search engine market being attributed towards them.
It is estimated that there are over 5 billion Google searches everyday. That is alot of searching!
Google allows sophisticated retargeting so you can remarket to potential customers.
It seems to excel in the intent of driving traffic towards businesses of all size.
It is also said that Google advertisers statistically make twice the amount of revenue than what has been spent. In light of e-commerce, Google also offers Google shopping adverts, which exists as a marketplace for products.
Google however has an estimated 4 million advertisers, and Facebook roughly double that amount. It becomes easier for a smaller business to advertise on Facebook as it is on Google. It seems that Google perhaps bring more seniority and data customization to the table, whereby Facebook includes personality profiling, unique demographic behaviour and easy-to-use user interface.
In conclusion, I believe asking which platform is better is a null question, but rather which platform is most relevant to your market, as both have unique traits and differences respectively!
Written by: Yasser Soopee 29 June 2020